If CRM is so important, why is it standing alone? Integrating CRM with business critical systems such as Marketing, Sales, Finance and Support may seem obvious, yet few businesses have done it.
CRM systems have emerged as the undisputed hub for customer information. Indispensable to customer-centric business and integral to everyday activities in marketing and sales, yet CRM systems often stand alone, unconnected to other business critical applications in marketing, sales, finance and support. In fact, only 15% of businesses report full integration among their various customer-facing systems, including sales force automation, marketing automation, business intelligence and mobile.1
At a time when customers have instant access to a wealth of information about products and services as well as high expectations for their interactions with companies, business must find smarter ways to connect these islands and manage critical business data. Properly executed, integration is a key component of any successful customer-centric business – it’s an asset.
At Scribe, we have over 15 years of integrating CRM solutions with customer facing and back office systems. We understand how to integrate data “in the cloud” with data on premise to create complete views of customer. We can help eliminate data silos ensuring integrated data that you can rely on to make decisions.
Integrating marketing automation systems with CRM solutions such as Salesforce.com, Microsoft Dynamics CRM or SalesLogix ensures that marketers can demonstrate the revenue that they drive and sales representatives have access to critical prospect activity data. It creates one view of customer interaction end to end allowing companies to optimize performance.
Integrating ERP systems such as SAP with CRM solutions such as Salesforce.com, Microsoft Dynamics CRM and Saleslogix allows finance forecasts to be built on actual pipeline data from the CRM system improving the accuracy and timeliness of forecasting resulting in greater confidence in the state of business.
Integrating ERP systems such as SAP with CRM solutions such as Salesforce.com, Microsoft Dynamics CRM and Saleslogix with support applications ensures Sales and Support have a complete view of the customer, their purchases and their service needs. This complete view enables more complete responses faster by both organizations thereby improving the customer experience which increases renewals and drives new business.
Scribe offers a robust cloud-based platform for integration for cloud ISVs, global systems integrators and implementation partners. Integration is a key complement for applications seeking to connect to CRM and other adjacent solutions. With Scribe data integration, partners can create reusable integration solutions focused on CRM applications or specific industry solutions with ease.
As the leader in CRM integration for over 15 years, we have the expertise and experience to make integration easy for your business. No coding, no hassles – wizard based interfaces capable of the simplest to the most complex integration. Join a webinar or to learn more about how to get off the island and connect your business.
1 The State of Custom Data Integration for 2012 White Paper, Scribe Software 2012.
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